naked Hub, the co-working office rental arm of Shanghai-headquartered resort operator naked Resorts, aims to open nine new locations in the city between now and the end of the year, bringing its total number of sites to 12 and number of denizens to 9,000 people.
“We really think Shanghai is the business and innovation capital of Asia,” naked Hub’s managing director Paul Hu said in a recent interview. “We think co-working isn’t just for start-ups. It’s the future of working. We have some really big companies that have put a team in here.” Among them at naked Hub’s Nanjing Road location in Shanghai are GoPro, Bayer and In-Bev, the owner of Budweiser beer.
naked Hub competes in Shanghai with — among others — New York-headquartered WeWork, and Soho China, the Beijing developer led by Chinese billionaire celebrity couple Pan Shiyi and Zhang Xin.
To tenants (referred to as “members”), naked Hub highlights the businesses opportunities that arise from being located in a cozy space with a large businesses as neighbor. “For us, the concept of community is member-to-member business interaction – members providing services to another member,” Hu said. “ When you join our space, you will find customers, vendors, business partners right within the community.”
naked Hub in Shanghai holds regular networking and education events for entrepreneurs, such as a monthly event at its Nanjing Road location with Startup Grind. All of its offices are set close to public transportation. The cost of an open desk in a naked Hub starts at 1800 yuan; others vary by location and privacy. naked Hub will open new two new venues in Shanghai this month, in the Lujiazui financial district and the Hongqiao Hub near the city’s Hongqiao International Airport. The company will start construction on sites in Beijing and Hong Kong before the end of the year.
naked Hub is a subsidiary of naked Resorts, the resort chain owned by expat couple Grant and Delphine Horsfield. TrustBridge Partners of Shanghai also holds a minority stake in the business.